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Brand Malpractice Article

CLIENT: The Goldstein Group

PROJECT: Opinion article on “brand malpractice” for publication in the November 9, 2009 issue of Adweek, Brandweek and Mediaweek.

Advertisements

Il-Mulino-Olive-Oils-Ad(2)

CLIENT: Il Mulino New York

PROJECT: Headline and body copy for a print advertisement showcasing Il Mulino’s line of flavored olive oils.

clairol-1pg

CLIENT: Clairol Professional/The Cheshire Company

PROJECT: Big idea, headline and body copy for a print advertisement showcasing Clairol Professional’s line of Premium Crème haircolor.

image

CLIENT: System Professional/SelectNY

PROJECT: Big idea, headline and body copy for a print advertisement showcasing System Professional’s SP Sun line of haircare products.

SP_ColourLayout_0814

CLIENT: System Professional/SelectNY

PROJECT: Headline copy for a print advertisement showcasing System Professional’s Color Saver line of haircare products.

sassoon-postcard

CLIENT: Sassoon Professional/SelectNY

PROJECT: Headline and body copy for a direct mail postcard promoting Next Generation Colour Care by Sassoon Professional.

Bangers-+-Blunts-Synopsis

CLIENT: Clay Patrick McBride Photography

PROJECT: Book jacket synopsis for Bangers + Blunts, a collection of Polaroids and proofs by Anderson Hopkins celebrity portrait photographer Clay Patrick McBride.